Small enough to miss on a map and often unfairly labeled dull, Belgium’s actually one of Europe’s heavy-hitting cultural destinations.

Part of the Low Countries fronting the North Sea, Belgium’s been heavily influenced by its neighbors: the Netherlands to the north (from which Belgium declared sovereignty in the mid-19th century), Germany to the east, and France to the south. The north of Belgium is Dutch-speaking Flanders, the south French-speaking Wallonia; and the marvelous bilingual capital of Brussels sits close to the divide.

Brussels, Antwerp, Ghent, Liege: This is a country of many distinct and captivating cities—a place to revel in exquisite architecture, fabulous food, and veritable torrents of joie de vivre via one-of-a-kind urban safaris. You’d be hard-pressed to find a more gorgeous city than Bruges—but, then again, its Wallonian counterpart of Mons could give it a run for the money. Bruges’s belfry and Basilica of the Holy Blood, Brussels’s Grand Palace and Manneken Pis, Tournai’s Cathedral of Notre-Dame, Mons’s City Hall—Belgium easily lays claim to some of Europe’s most eye-catching cityscapes.

And out of a cuisine molded by venerable Northern European and French culinary traditions come gloriously refined, gloriously decadent dishes and confections: Belgian waffles, Belgian chocolates, moules-frites, carbonade flamande. And the beer here—well, if you’re a student of beer-making and a devotee of craft brews, Belgium’s likely hallowed ground for you. Its centuries-old monastic brewing traditions produce some of the most flavorful beers in the world: sour Lambic, light Saisons, toothsome Tripels, and too many others to name.

Bear in mind, too, that Belgium isn’t all about city sightseeing and loosen-the-belt feasting. The country may lack mountainous grandeur, but Wallonia’s Ardennes region in the southeast is a splendid tract of rolling hills and nestled valleys—and a geography resonant with World War II history, for here the Battle of the Bulge raged during the winter of 1944-1945.

Scores of UNESCO World Heritage Sites, a cuisine honed to mouthwatering perfection, architectural masterpieces—it’s hard to see why anyone would write off Belgium as bland. In reality, it’s downright seductive.

17 things not to miss.

  1. Tomorrowland
    Tomorrowland, Belgium
  2. Cycle the Bruges canals
    Cycle the Bruges canals
    Cycle the Bruges canals, Belgium
  3. Brussels chocolate makers
    Eat your way through Brussels chocolate makers
    Brussels chocolate makers, Belgium
  4. Ghent altarpiece
    See the Ghent altarpiece
    Ghent altarpiece, Belgium
  5. Spa-Francorchamps
    Spa-Francorchamps, Belgium
  6. Grand Place
    Brussels’s monumental square, ringed by breathtaking architecture such as the 15th-century Town Hall, makes for an epic spectacle.
    Grand Place, Belgium
  7. Manneken Pis
    This irreverent statue, which has been doing its business (so to speak) since 1619, is an instantly recognizable symbol of Brussels.
    Manneken Pis, Belgium
  8. Belfry of Bruges
    The preeminent landmark of one of Europe’s most gorgeous cities, this bell tower has overlooked the Market since the 13th century.
    Belfry of Bruges, Belgium
  9. Basilica of the Holy Blood
    This Gothic-Romanesque church, a world-famous Bruges landmark, is named for a reliquary alleged to contain the blood of Christ.
    Basilica of the Holy Blood, Belgium
  10. Church of Our Lady
    This medieval church’s 400-foot-tall tower crowns the Bruges cityscape; within is a Madonna sculpture by Michelangelo.
    Church of Our Lady, Belgium
  11. Antwerp City Hall
    This grand Renaissance landmark calls to mind Antwerp’s glory days as a 16th-century trading powerhouse.
    Antwerp City Hall, Belgium
  12. Antwerp Zoo
    More than 150 years old, this respected zoological park ranks among the oldest in the world.
    Antwerp Zoo, Belgium
  13. Schepenhuis
    Aalst’s onetime city hall, with its great bell tower, is one of the standouts of UNESCO’s “Belfries of Belgium & France” World Heritage Site.
    Schepenhuis, Belgium
  14. Notre-Dame Cathedral of Tournai
    This massive cathedral, a World Heritage Site, magnificently incorporates both Romanesque and Gothic elements installed in the 1100s and 1200s.
    Notre-Dame Cathedral of Tournai, Belgium
  15. Spa
    Pay your respects to the centuries-old resort destination that gives its name to the spa experience.
    Spa, Belgium
  16. In Flanders Field Museum
    Named after John McCrae’s famous poem, this Ypres museum conveys the Great War’s impacts on Belgium, which were shattering.
    In Flanders Field Museum, Belgium
  17. Ardennes Forest
    Besides its rolling beauty, Wallonia’s southeast is haunted by World War II memories: The Battle of the Bulge played out here.
    Ardennes Forest, Belgium